Perception is a powerful tool, especially the perception of someone else. Nonetheless, when individuals fail, it is often because they did not align their initiative with a collection of individual viewpoints. 
Malcolm Gladwell (2009) highlights that individuals view similar situations from a variety of standpoints. Cultural background, geographical location, geopolitical affiliation, and other life experiences shape the way we view everyday challenges. Thus, it is paramount to understand challenges from a multitude of viewpoints in order to capture full utility from an event.
“We have to learn that sometimes a poor performance reflects not the innate ability of the performer but the complexion of the audience…” “How we behave at any one time, evidently, has less to do with some immutable inner compass than with the particulars of our situation.”
Gladwell (2009) emphasizes the importance of viewing a situation from a dog’s point of view. Nevertheless, he brings this argument towards the centerfold of the book. Examples from “The Pitchman”, “The Ketchup Conundrum”, and “John Rock’s Error” lead the reader to understand the value of what your audience visualizes. You will have to read the book to learn more about these fascinating perspectives.
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