Referencing the famous story of David and Goliath, Malcolm Gladwell highlights the power of perception in business and life. People often combat challenges with traditional resources of like nature. For example, when organizations are faced with lacking human resources, they add more human resources. When we are challenged for time, we dedicate more time. Additionally, when environmental conditions drive fierce competition, such as low prices, organizational leaders often deliver even lower prices.
Goliath may have been a strong warrior. Nonetheless, his demise was combated by David’s innovative battle techniques–using resources unknown and uncommon to the battles from that era. Such perseverance takes courage that derives from a series of trial and experience.
“Courage is not something that you already have that makes you brave when the tough times start. Courage is what you earn when you’ve been through the tough times and you discover they aren’t so tough after all.”
In a rapidly changing environment where traditional resources are ineffective at combating emerging challenges, tackling personal and business situations with fresh ideas defines a secure foundation for growth and progression. Such concepts drive the importance for change management and process improvement.
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