Epidemics.
A brilliant view of how epidemics happen, Author Malcolm Gladwell (2002) highlights why change occurs so rapidly.
Tipping Point Journey.
Picture borrowed from Gladwell.com
Widely recognized bestseller, The Tipping Point journeys through a plethora of examples describing how epidemics take place. Gladwell (2002) highlights theories leading to the rapid decline of crime in New York, the popularity of Hush Puppies, and Paul Revere’s midnight ride–all leading to some sort of epidemic.
Educational
This book is a mixture of psychology, sociology, and epidemiology that will leave the reader with a lasting image of how trends “tip”. “The impetus to engage in a certain kind of behavior is not coming from a certain kind of person but from a feature of the environment” (Gladwell, 2002, p. 142). Use this book to better grasp change leadership; use it to augment your understanding of communication; use it to simply understand how trends take place.
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