“loyalty comes from the ability to inspire people.”
– Simon Sinek
Inspiring
Famous innovator of The Golden Circle, Simon Sinek empowers readers with the tools to inspire your workforce starting with “why” we do what we do.
The Typical Business Motto
Sinek’s ingenuous outlook on the way most businesses work sets them up for utter disappointment. Typically, according to Sinek, companies pitch products to the world by starting with what the product is, and how it works. Why, however, becomes a bit fuzzy. Nevertheless, this sets up an environment of confused, yet fierce, competition.
Start With Why
Starting with why, companies portray a belief that is unique to that company and hard to duplicate, then tell you how they plan to help you, and finish with what they do. It is the common belief of why that brings loyal customers and employees together to buy Apple products, fly with Southwest Airlines, and shop at Costco. It is “why” that brands loyalty and security.
Creating a Following
You can sell anything you want by pitching that your products and services are better than the competition. “But when you tell people WHY you’re doing what you’re doing, remarkable things happen” (Sinek, 2009, p. 152).
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